Italian competition watchdog fines Apple and Amazon £170m

The US tech companies were fined for restricting competition in violation of EU rules.

Italy’s competition watchdog has fined Apple and Amazon a total of more than 200 million euros (£170 million) for cooperating to restrict competition in the sale of Apple and Beats branded products in violation of European Union rules.

An investigation found that provisions in a 2018 agreement between the US tech giants limited access to Italy’s Amazon marketplace to selected resellers, the Italian Competition Authority (ICA) said.

The watchdog slapped Apple with a 134.5 million euro (£113 million) fine and Amazon with a 68.7 million euro (£57 million) penalty. It also ordered them to end the restrictions and give resellers access in a “non-discriminatory manner”.

Apple iPhone 13
The new Apple iPhone 13 (Kirsty O’Connor/PA)

Both Apple and Amazon said they would appeal against the decision.

“The proposed fine is disproportionate and unjustified,” Amazon said. “We reject the ICA’s suggestion that Amazon benefits by excluding sellers from our store, since our business model relies on their success.”

Apple said it respected the Italian Competition Authority “but believe we have done nothing wrong”.

Teaming up with selected resellers helps customer safety because it ensures products are genuine, Apple added.

“Non-genuine products deliver an inferior experience and can often be dangerous,” Apple said. “To ensure our customers purchase genuine products, we work closely with our reseller partners and have dedicated teams of experts around the world who work with law enforcement, customs and merchants to ensure only genuine Apple products are being sold.”

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