Apple’s most expensive phone ever, the iPhone X, is now available for pre-order ahead of its general release next Friday.
Apple fans in the UK have been able to pre-order since 8.01am, and delivery times currently sit somewhere between five and six weeks – demonstrating the popularity of the product.
But, for plenty of people, actually placing an order has proved pretty difficult, with reports that the Apple Store page people were recommended to buy from went up late.
Waiting for this #iPhoneX preorder page to go up like pic.twitter.com/B0IOqq1Xav
— Alexa Rae (@alexa_rae) October 27, 2017
And after getting on to it, it seems like things didn’t get much easier.
Me while I’m trying to refresh the Apple store website pic.twitter.com/M2z90kNgDj #iPhoneX
— Yousif Aldulaijan (@Y0U5IF) October 27, 2017
Refreshing the Apple store app like #iPhoneX pic.twitter.com/OCyAL2kD4B
— Tracey 🐰 (@tracey_sensei) October 27, 2017
Apple: The best way to pre-order the #iPhoneX is with the Apple Store app.Also Apple: HAHAHAHAHAHAHAHHAHAHA they believed us!
— Philip DeFranco (@PhillyD) October 27, 2017
To accommodate the midnight Pacific Time launch, pre-orders went live at 3.01am Eastern Time – meaning there were some very unhappy potential customers.
Closing and reopening the apple store app…wondering why I woke up at 3am for this… #iPhoneX pic.twitter.com/ru8xujmgbE
— Sam Muffly (@SamMuffly) October 27, 2017
I didn’t stay up till 2am for this “we’ve got something special” for you message 🙄 #iPhoneX pic.twitter.com/4cTYfHW8ZO
— Alalipopp (@alalipopp) October 27, 2017
Others though were fully prepared for the task ahead.
me waking up abruptly to order the #iPhoneX pic.twitter.com/ogCWOxa1GI
— Rowan (@RowanBeats) October 27, 2017
And had clearly been here before.
Trying to get #iPhoneX on the first day: pic.twitter.com/s3FRnveft9
— John Bembekli (@bembekli) October 27, 2017
People who use the iPhone Upgrade programme, which gets you a new iPhone each time one comes out, reported a pretty swift process.
iPhone Upgrade Program iPhone X Pre-order process was AMAZING. In and out in less than 30s. November 3rd ship date. #iPhoneX
— Joey Castagnaro (@joeycast) October 27, 2017
And are probably feeling a bit like this.
Going back to sleep after receiving your confirmation email from Apple #iPhoneX pic.twitter.com/68gOV8DzZf
— Sadderday Saint (@davdbenjeman) October 27, 2017
For a lot of people though, the £999 starting price was an immediate turn-off.
Managed to put the #iPhoneX in the cart, went to check out, saw the total, and cleared my cart.
Ima just buy cheesecake instead.
— Bardock Obama 🐝🇩🇴 (@SavinTheBees) October 27, 2017
When the hypes over and realisation kicks in that you just spent £1200 on a contractless, first gen, phone #iPhoneX pic.twitter.com/jVwHzDwyHt
— Steve Johnston (@Stevejohnston01) October 27, 2017
But the success of an Apple product is probably one of life’s few certainties nowadays – so tweets like these are not at all surprising.
Anddddd just like that, i'm broke. #iphonex pic.twitter.com/lSwnMn9BIe
— James Field (@realjimmyfield) October 27, 2017
Dear Apple, if you think I'm stupid enough to pay that much for a PHONE you'd be absolutely right: #iPhoneX pic.twitter.com/zFPouqYCOA
— Alex (@adpm92) October 27, 2017
For those unwilling to shell out over a grand on an iPhone, the much cheaper iPhone 8 is already available, and of course there are plenty of other products out there.