Entertainment

Breakfast Show audience down a quarter under Grimshaw

Listeners have fallen from 6.7 million to 5.1 million during his stint as host.
Listeners have fallen from 6.7 million to 5.1 million during his stint as host. Listeners have fallen from 6.7 million to 5.1 million during his stint as host.

Audiences for the Radio 1 Breakfast Show have fallen by a quarter during Nick Grimshaw’s time as host.

An average of 6.7 million listeners per week tuned in to Grimmy during his first three months as presenter, in October-December 2012.

The latest figures, for January-March 2018, put his weekly audience at 5.1 million – a drop of 24%.

The numbers, compiled by research body Rajar, measure listeners aged 15 and over.

(PA Graphics)

Grimshaw’s audience has not declined steadily.

Sometimes the quarterly figures showed a jump in listeners – for example, from 5.1 million in January-March 2017 to 5.5 million in April-June 2017.

But overall the trend has been downwards.

During the same period, average weekly audiences for Radio 2’s Breakfast Show with Chris Evans have slipped by 4% from 9.5 million to 9.1 million.