Garnier's new campaign under fire for lack of diversity

Garnier UK has come under fire for a lack of diversity in race, age and ability of the models used in its new campaign.

The advert – which was released on International Women’s Day – features popular personalities Davina McCall, Holly Willoughby, Angela Scanlon, Fearne Cotton, Estee Lalonde and Danielle Peazer, alongside the caption: “We are strong, we are ambitious, we are awesome, we are women.”

Despite the inclusion of successful female figures in the campaign, Garnier received some criticism over its lack of ethnic minorities, differently-abled and older models.

Following the backlash, Garnier said the models chosen to represent the brand were done so “based on their values” as opposed to their physical attributes.

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In a further statement, it said: “We acknowledge that this image does not represent every community and background, but we feel it features a selection of women who are inspiring the next generation. We know that we have a broad range of consumers of different ethnicities from all over the UK and we work with a range of spokespeople from different backgrounds to try to represent them, not just those featured in the image.

“Our social media channels give us a direct link to our consumers and we value any feedback we receive – in this instance we have taken the comments on board and want to thank our consumers for raising their voices on an issue they care strongly about.”