Entertainment

Garnier's new campaign under fire for lack of diversity

Garnier's new campaign under fire for lack of diversity
Garnier's new campaign under fire for lack of diversity Garnier's new campaign under fire for lack of diversity

Garnier UK has come under fire for a lack of diversity in race, age and ability of the models used in its new campaign.

The advert – which was released on International Women’s Day – features popular personalities Davina McCall, Holly Willoughby, Angela Scanlon, Fearne Cotton, Estee Lalonde and Danielle Peazer, alongside the caption: “We are strong, we are ambitious, we are awesome, we are women.”

Despite the inclusion of successful female figures in the campaign, Garnier received some criticism over its lack of ethnic minorities, differently-abled and older models.

Following the backlash, Garnier thanked people for the feedback, and said the models chosen to represent the brand were done so “based on their values” as opposed to their physical attributes.