JAGUAR has updated its XE and XF models, giving the cars the company's latest infotainment system and mild-hybrid powertrains.
In the case of the XF, it's the first major refresh for Jaguar's rival to the BMW 5 Series in more than five years.
It gets a new grille and bumpers, full LED headlights and a swish new interior treatment.
A new 11.4-inch curved touchscreen has been introduced alongside a 12.3-inch digital dial system to give the cabin a far more modern feel.
It also comes with an integrated E-Sim for enhanced connectivity, while over-the-air updates will keep the systems up-to-date at all times. Apple CarPlay and Android Auto are both now included as standard.
There are new massaging seats, greater interior storage and a new centre console that features wireless smartphone charging.
As an optional extra, there is a new system called 'active road noise cancellation' that delivers sound waves that cancel out any noise caused by vibrations from the road surface to offer a more hushed driving experience.
Moving over to the smaller Audi A4-rivalling XE, changes are more limited - the car was facelifted only last year.
It does get the new 'Pivi Pro' media system, albeit on a smaller 10-inch screen.
A new R-Dynamic Black trim is also available, gaining black 19-inch alloy wheels with red brake callipers and a black design kit.
Jaguar has slimmed down the XE and XF range significantly, halving the number of derivatives available.
Both models are available with the same choice of four-cylinder engines - a 201bhp diesel (D200) that's 24bhp more powerful than the one it replaces and a petrol with either 247bhp (P250) or 296bhp (P300).
The diesel also gains new 48-volt mild-hybrid technology to maximise efficiency. Plug-in hybrid powertrains remain off the cards, though, which will limit the cars' appeal among company users.
Scott Dicken, Jaguar sales director, said: "Clearly investing in electrification is very expensive and when we look and see where the market opportunity is, it's in SUVs.
"Our priority is to electrify our SUV nameplates, and to be candid, we sell more of those and that's the area of the market that's growing, which is where we prioritised our initial investment."
A plug-in hybrid version of the F-Pace SUV has just been launched, and a plug-in E-Pace, the firm's smaller SUV, is expected.
Mr Dicken also said that the reason to not offer plug-in power on the XE and XF came down to the fact that these models are increasingly targeting retail buyers, rather than the fleet market where hybrid models prove more popular due to their incentives and lower company car tax.
The slimmed-down range has also allowed Jaguar to cut prices on both by as much as 18 per cent, with the XE available from £29,635 and the XF from £32,585, or £35,990 in Sportbrake estate form.
