WHAT to buy the guy who always looks good this Christmas? A grooming gift makes the perfect present for the style-conscious man, whether it's your big bro, your old man or the colleague whose name you plucked from the Secret Santa hat.

Here are 11 of the season's best buys, from stocking fillers to luxury picks...

1. Feelunique Men's Gift Set, £18

Bringing together shaving and skincare essentials from six well-respected brands, including Bulldog and L'Occitane, in a cool PVC bag, this kit is ideal for the man who like to indulge in a bit of #skincaresaturday, and it's great value too, worth £38.

No7 is second to none when it comes to effective but affordable products, and this trio of hair and body wash, face wash and SPF 15 moisturiser is the perfect intro for guys who are starting to dabble in a daily skincare routine.

This sustainable shaving cream is sure to delight the eco-conscious dude. Each refillable bottle contains enough ultra-concentrated product for up to 165 shaves and uses 90% less packaging than traditional aerosol gels.

For the fella who's always jetting off on city breaks or business trips, this chic black wash bag with mini shampoo, shower gel and face wash will come in very handy indeed.

Starring L'Occitane's much-loved Cedrat scent, this stylish collection, valued at £76.50, comes with a full-sized cologne and shower gel, plus a travel-sized tube of gel-cream after-shave, also in the zesty scent.

For the man who fancies himself as a bit of a mixologist, what could be better than Pepe Jeans' new fragrance Celebrate, which is housed in a little blue cocktail shaker? In this gift duo, the warm, spicy cologne is joined by a scented shower gel.

Dolce and Gabbana's biggest fragrance launch of 2019 is the regal K eau de toilette. Topped with a golden crown, this citrusy, spicy blend is made for the man who is always king of his castle.

The latest addition to one of Tom Ford's most popular fragrance families, this beard oil is infused with the oriental and leather scent that, Ford insists, can only be described as fabulous.

New from Dsquared2, Green Wood is like a whiff of forest air on a misty morning. Combining cedarwood and vetiver with pepper and citrus notes, it's a fresh and subtly spicy mix.

With floral notes of iris and lavender, alongside pear and patchouli, Givenchy Gentleman is truly a fragrance for the modern man. This two-piece set contains eau de toilette and shower gel, both in the distinctive scent.

CBD skincare has exploded this year, and it doesn't get any chicer than the monochrome stylings of Apothem's cannabidiol-infused range. This introductory set includes a multi-use skin balm, muscle-soothing body cream, and oral CBD drops for creating moments of calm in a hectic schedule.