WITH her cool, jet black pixie crop and those amazing ice-blue eyes, is it any wonder Emma Willis was tapped up by Eylure to collaborate on a false lash collection?
We think not, and the TV presenter says she was thrilled to be asked: "I've been wearing lashes for about 10 years, but I'd never really designed anything before, especially not a lash. I jumped at the chance, but I was also quite nervous, because I didn't want it to go wrong."
The 41-year-old says she was given free rein by the brand, coming up with a trio of designs.
"They've given me full control and amazing guidance," she tells me at the launch event at a swanky London hotel.
"We had lots of prototypes and kept tweaking them until I got them exactly right. So it's incredible to see them today for the first time, all packaged up."
As a former model and now the presenter of Big Brother and The Voice, Willis has worked with make-up artists for years, but says the most important lesson she's learned about beauty is actually knowing when to stop.
"I think the biggest tip I've taken is 'less is more'," she insists.
"It's easy to keep piling it on, but sometimes you need to stop, take a step back and say 'I've got enough on right now'.
"That, and learning how to put lashes on, that is a right old skill! Use tweezers on one end and a finger on the other, that's how you get them on the best. And let the glue go tacky before you put them on your eye, let it dry a bit."
As mum to three children with husband Matt Willis of Busted fame, Willis doesn't have time for a lengthy make-up routine in the morning, but she tries to make time for a quick skin zhuzh-up after she's got the kids ready.
"I make sure I leave myself 10 minutes. I'll have the quickest shower in the world, probably not wash my hair. Then just make sure my skin is done. Cleanse it, tone it, moisturise it, and I'm out the door."
She also treats herself to a relaxing facial once a month - and is partial to a rather pricey day cream too. We asked the bubbly beauty for her five can't-live-without products, and this is what she said...
1. Eylure X Emma Willis Trix-a-Lashious, £6.95
"There would be a lash, obviously, one of mine with Eylure. There are three different lashes in the collection – a lighter weight one, a mid-weight one and then a slightly heavier one. There are also extra corners, so you can take any of the lashes from day to night. I'm not picky, I'll take any of the three. I just need to have more lash than I have naturally."
2. Charlotte Tilbury Legendary Brows Super Model, £18.50
"I'm not gifted in the brow department, either! Charlotte Tilbury does this thing called Legendary Brows, it's fibre on a wand, so you build your brows up and it tints them slightly."
3. MAC Face and Body Foundation, £24.50
"It's not heavy. It just evens out your own skin tone, but it's really light. It doesn't feel like you've got make-up on, it doesn't look like you've got make-up on, but it's got enough coverage in it as well. My make-up artist mixes shades C2 and C3 but I just put C3 on, 'cause I can't be bothered with all that mixing."
4. Malin + Goetz Vitamin B5 Body Moisturizer, £32, Space NK
"I'd have to have a body moisturiser for winter when your skin looks really dry. Malin and Goetz do a really great body moisturiser, it's quite citrusy, it's really nice."
5. Dr Frances Prenna Jones Fix Holiday, £245
"I've just started having facials once a month, I'm on my third month and I love it. I feel like it really gives my skin a boost, but also, it's a lovely hour just to switch off. I think that's better than the actual glow you get – your brain is finally relaxed. I go to Frances Prenna Jones. She does a moisturiser called Fix Holiday which is really good, I'm a fan of that - I use it morning and night."
