Sleb Safari: Gwyneth Paltrow's Goop pop up shop in the Hamptons is 'a holistic experience'

Gwyneth Paltrow is simply full of great ideas

AND so to the Hamptons, the summer playground of a subset of the rich and famous who prefer a short helicopter ride over a trying transatlantic flight by private jet.

A galaxy of celebrities summer in the Hamptons, Gwyneth Paltrow among them.

Over the years we’ve had to make do with the occasional Instagram post from Gwyneth to get a glimpse beyond the velvet rope but now in an act of philanthropy not seen since, well, since ever, Architectural Digest has shone a light on G’s summer jam.

The respected magazine offers a bounty of insights including a peek inside Gwyneth’s pantry. Reader, all that steaming has done wonders because it is as tidy and as organised as you would expect from Lady Goop.

Boxes of pasta are in white woven baskets, reusable paper bags are in larger white woven baskets, powders are in glass jars and bottles of water have a shelf to themselves.

Architectural Digest helpfully notes that Gwyneth hired organisational experts Joanna Teplin and Clea Shearer to get her pantry ship shape. Money for old rope.

Anyhoos, this summer Lady Goop has a new project, a pop-up shop in the East Hamptons and the magazine has the inside track.

Allow shop designer Vickey Charles to set the scene: "When I first talked with Gwyneth she wanted me to bring the farm aesthetic of Cornwall to the Hamptons.

"The village store there sells everything from a stamp to an ice cream. Even my hometown in England only has one store, so it made sense for me. You get used to that vibe."

Now you’re wondering whether it looks like a Mace or more like a Tesco Express and Sleb Safari can tell you that it’s a million miles from either. It’s a multi-roomed shop with exposed oak beams that looks invitingly like the house Sleb Safari would like to live in.

There’s one table with food and the rest of the Goop Mrkt is stocked with a random but artfully displayed selection of hats, baskets, watering cans, deckchairs, swimwear, gardening gloves, throws, cushions and linen napkins.

According to Goop’s creative director Brittany Pattner one room, inexpicably called the “mudroom”, was inspired “by a room in an English cottage, where you can just kick off your wellies and store your gardening tools”.


Shoppers can pop in to stock up on tomatoes “grown in the outdoor garden” and bread from Manhattan bakery Eli Zabar which is baked and delivered daily.

Sleb Safari likes the idea that the artisan sourdough ends up in the reduced section with a 10p sticker on it at the end of the night.

But back to Brittany for the final word on the higher purpose that the Goop Mrkt serves.

"It’s all about the easy, breezy life you live out here. We wanted to create a really holistic experience of not only curating products, but also providing the right context for those items.”

If you want to visit Lady Goop’s pop up you need to hurry because it closes for good this Saturday. Be sure to pick up something nice for Sleb Safari in the closing down sale. Remember, everything must go.


Chloe Moretz was body shamed at age 15

AND so to the mucked up world of Hollywood which Chloe Moretz confirms is just as horrible for a young woman as you’d imagine.

Chloe Moretz at age 14 attending The Royal film performance of Hugo in 3D at the Odeon Leicester Square in London

Chloe told Variety magazine about a sickening conversation she had at age 15 with an actor who was in his early to mid-twenties.

“This guy that was my love interest was like, ‘I’d never date you in real life,’ and I was like, ‘What?’

“And he was like, ‘Yeah, you’re too big for me’ – as in my size. It was one of the only actors that ever made me cry on set….

“I had to pick it up and go back on set and pretend he was a love interest, and it was really hard…

“It just makes you realize that there are some really bad people out there, and for some reason, he felt the need to say that to me.

“You have to kind of forgive and not forget really, but it was just like wow. It was jarring. I look back on it and I was 15, which is really, really dark.”

For a man to say that to an adult woman is a disgrace but to say it to a 15-year-old girl is despicable.


EasyJet has released an album of engine noise

JUST when you thought you’d heard it all comes news that easyJet has released a single and album called Jet Sounds.

It's hour after hour of a droning jet engine and is designed to help people who have trouble sleeping.

Sleep expert Dr Sandra L Wheatley was consulted on the production of the album and said the "soft, repetitive, ambient drone of white noise can drown out sounds, gently settle the brain and aid the onset of sleep."

Sleb Safari considers itself a sleep expert too. It loves a good 10 hours.

The album was recorded at 39,000ft en-route from London Gatwick to Nice and proceeds from the 79p single and an extended cut album (£7.99) will go to The Children’s Sleep Charity.


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