EEF Northern Ireland rebrands to Employers Federation
EMPLOYMENT law specialist EEF Northern Ireland has rebranded to Employers Federation in a bid to reflect its diverse and growing client-base.
The organisation has been in existence for more than 150 years and historically mainly consisted of manufacturing and engineering businesses.
But in the last 20 years its client-base has widened considerably and spans across a broad range of sectors and industries.
Employers Federation managing director Peter Bloch said: “The rebrand better reflects who we are, the businesses that we support and the significant growth that we have seen over the past number of years.
“Manufacturing and engineering remain core to our work, but as the NI business environment diversifies we have found ourselves doing the same.”
The organisation now supports businesses in a range of industries such as food, recruitment agency, technology, charities, fintech and pharmaceutical.
Over the past year, it has also extended its offer to support clients with operations in both Northern Ireland and the Republic.
“We have pivoted our business in order to support our clients in the Republic of Ireland,” Peter added.
“So much so, our newly relaunched website has a dedicated section on RoI and we now have lawyers who have obtained qualifications to better serve our clients.”
Michelle McGinley, director of legal & policy, said that the ethos of the organisation (www.employersfederation.org) has not changed.
“As a not-for-profit organisation, we pride ourselves on being accessible, reliable and affordable. We have retained our vision to provide a first-class service to all businesses regardless of their size, and at a cost that is affordable to them,” she said.
“This is reflected in our straplines 'Employment Law and HR' and ‘Behind Better Businesses', which recognise that the businesses we support are less likely to end up in an industrial or fair employment tribunal or, when faced with a legal claim, our clients are better placed to successfully defend legal claims.”