Iceland expands Uber Eats delivery service across north

Iceland customers can now have their groceries delivered through online delivery platform Uber Eats, after the supermarket announced an expansion of its partnership to 28 stores across Northern Ireland

GROCERY Iceland is expanding its partnership with Uber Eats, with a further 22 stores across Northern Ireland now offering groceries on demand (it follows the successful launch of the delivery platform earlier this year at six stores).

Uber Eats is a food delivery platform that connects with local restaurants and retailers via an app allowing customers to order at the tap of a button, and in the UK it already partners with 46,000 restaurants and merchants in more than 330 towns and cities.

Once accepted, the order is picked out in-store by Iceland colleagues before being collected and delivered by a courier who uses the Uber Eats platform in as little as 30 minutes.

The partnership gives customers a convenient, contactless and cash-free option when shopping, and it complements Iceland's existing online service, which also offers free home delivery for customers.

Ron Metcalfe, managing director at Iceland Ireland, said: “We're encouraged by the appetite for this type of service in Northern Ireland. The Uber Eats roll out in a further 22 stores reflects our belief that rapid grocery delivery for busy lives and households will continue to evolve and further cement our position within the sector.

“Giving our customers instant access to their favourite brands has enabled the business to adapt to the change in consumer shopping habits. We are committed to offering a wide range of products, alongside global brands at affordable prices. This high street to doorstep service enhances our offering and makes shopping hassle free via the Uber Eats App.”

Alex Troughton, head of commerce at Uber Eats UK said: “We are delighted to be expanding our partnership with Iceland in Northern Ireland, which will enable even more customers to order from Iceland's range of groceries and essentials via the Uber Eats app.”

Uber Eats delivery is now available at Iceland stores in Antrim, Banbridge, Ballymena, Bridge Street (Belfast) Brougham Street (Belfast), Carrickfergus, Coleraine, Craigavon, Creagh Road (Belfast), Doagh Road (Newtownabbey) Dunganon, Finaghy, Foyleside (Derry), Kennedy Centre (Belfast), Larne, Lisburn, Lurgan, Newtownabbey Food Warehouse, Newtownards Road (Belfast), Newtownards, Newry and Park Centre (Belfast).