Primark to trial 'click and collect' service

Primark is set to trial a click and collect service at 25 stores in Britain

LOW cost retailer Primark is to offer 2,000 children's products as it trials click-and-collect services at 25 shops in England, with a view to expanding it further across the UK.

But parent company AB Foods said it is not likely to "ever" extend its online growth to home delivery for customers.

AB said: "Our average-size stores are only able to stock a limited range and for these customers the number of options available to them will broadly double, increasing even more for customers of our small stores.

"This trial will enable us to provide more fashion, licence and lifestyle products to more customers and more often."

The business said its new UK website, which launched in April, has proved popular. Traffic to the new site has risen around 60 per cent, and almost 15 per cent of customers are checking stock levels in stores.

The retailer is set to deliver the margin that bosses promised a year ago despite inflation rocking large parts of the economy.

AB Foods said that Primark "remains on track to deliver a full-year adjusted operating profit margin of some 10 per cent."

It is an improvement from 7.4 per cent in the company's last financial year - which ended last September.

In November bosses told shareholders to expect a 10 per cent margin for the current financial year, as sales soared when stores reopened following lockdowns.

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