Johnson Brothers in pioneering deal for baby brands

Marking the deal with Johnson Brothers are (from) Rachel Porter (Mum & You(, Frances Kelly (Johnson Brothers) and Emma Mullan (Mum & You)

NORTHERN Ireland has become the first region in the UK to have Mum & You baby products for sale in retail stores through a pioneering distribution agreement with Lisburn-based Johnson Brothers.

Hundreds of pharmacies are set to stock the environmentally friendly nappies and baby wipes as a result of the arrangement.

Until now, Mum & You products had only been available online. But as they became increasingly popular with environmentally conscious parents, the company wanted to introduce them into retail stores as well.

The deal with Johnson Brothers - a century-old local business specialising in sales and distribution of leading pharmaceutical, foodservice and retail brands - will result in the products being available at the likes of Gordons Chemists, MediCare, McKeevers Chemists, Clear Pharmacy and Bradley's Pharmacy, with more outlets to follow.

Some of the brand's top products will be available to purchase in-store, including their Nappychat eco nappies, Nappychat eco pants and 100 per cent biodegradable wipes.

Frances Kelly, executive head of procurement & DRP at Johnson Brothers, said: “We're thrilled to have secured this deal to distribute Mum & You products to stores for the first time, which adds another leading brand to our strong portfolio.

“Mum & You has been incredibly popular through online sales and we have very strong interest from potential stockist here so we expect them to sell well. It is such a great brand to be able to bring directly to customers here in Northern Ireland and we look forward to working with brand to build on the initial success.”

Emma Mullan, senior innovation manager at Mum & You said: “We're a small company of mostly mums and a few dads, and our products are lovingly designed by mums, for mums.

“For the last four and a half years, we've been creating products we wish we had; high quality, convenient and eco-friendly mum and baby products that work well for busy parents.

“We are really pleased to be working with Johnson Brothers and are excited to see the products on shelves and in consumers' hands in Northern Ireland.”

Enjoy reading the Irish News?

Subscribe now to get full access