Business

Newry marketing agency Mitso accelerates international growth plans

Mitso team members Gemma O’Hagan, Charlotte Goss, Maeve Finnegan (managing director) and Ciara Boylan

NEWRY-based marketing agency Mitso is accelerating its international growth plans following support from Invest NI as the team returns from Bermuda - its first physical market research trip since the lifting of Covid-19 travel restrictions.

The brand, digital and PR agency, established in 2016, has delivered award-winning projects for high-profile clients including Colin Glen, Giganet and Cuilcagh Boardwalk.

And it has also carved a niche market for itself in Bermuda, working with a variety of clients such as the Bermuda Regulatory Authority, high-net-worth insurance company Triangle Life, sustainable fashion brand Coral Coast Clothing, IT consultancy Gnosis and janitorial supplies business BASE.

Mitso says exports will account for 30 per cent og its business this year.

Managing director Maeve Finnegan said: “We're thrilled to have received such impactful support from Invest NI, and to be able to accelerate our global growth plans.

“Mitso continues to define a unique space for itself in the industry, with an unparalleled full-service offering for clients, home and abroad.

“We are proud of what we have achieved so far and are confident that as we celebrate our sixth year in business with two new team members and new opportunities, it's just the beginning for our agency.

“We've now been working to develop our own brand and digital strategy, and to plan Mitso's first ever Bermudian advertising campaign. To date, our Bermudian client base has been secured mostly through

referrals, so we're excited to also be planning a series of research trips to help grow our client base there.”

Invest NI's southern regional office has worked with Mitso since 2021. The agency has offered the company £29,250 of support towards the creation of three roles, of which a brand communications manager and senior graphic designer are already in place; and to accelerate trade in markets such as Britain, Ireland and Bermuda.

Anne Beggs, director of trade and investment at Invest NI, said: “Mitso is an excellent example of a local SME which takes a strategic and ambitious approach to its global growth.

“Our close working relationship has helped the company to continue to meet demand from its expanding global client base.

“Our support has enabled Mitso to grow its team, and to establish a presence in multiple international markets. Our on-going trade support will assist Mitso to further grow its business and maximise export sales.”

Enjoy reading the Irish News?

Subscribe now to get full access

Business