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Mark Irwin (left), managing director of Ardmore Advertising, with Philip Macartney, chief commercial officer for IRP Commerce
Mark Irwin (left), managing director of Ardmore Advertising, with Philip Macartney, chief commercial officer for IRP Commerce Mark Irwin (left), managing director of Ardmore Advertising, with Philip Macartney, chief commercial officer for IRP Commerce

IRP Commerce, which provides e-commerce solutions for many of the UK and Ireland’s most successful and ambitious merchants, welcomed companies from all over Ireland to an event in Belfast's Fitzwilliam Hotel celebrating the city as the centre of Europe’s e-commerce innovation.

It gave IRP merchants including DV8, Jonzara, Fishing Tackle and Bait, Johnston Prams and Old Mill Saddlery the chance to meet professionals from the e-commerce industry to collaborate and share strategies for success.

Ardmore Advertising, which recently acquired BFG Digital, partnered with IRP Commerce on the event and used the opportunity to discuss the global growth ambitions now available to merchants on IRP’s e-commerce trading platform.

IRP Commerce chief commercial officer Philip Macartney said: “E-commerce is thriving and we are at the centre of its growth by aligning data and people to profit and from trading ahead of the market.

“We have long championed the opportunity that exists in Belfast and indeed the island of Ireland to make e-commerce front and centre and events such as these highlight that we are moving into a new era where the future of ecommerce is trading in real time.”

The event came in the wake of the eComm Live Conference, which IRP Commerce has been title sponsor since its inception in 2019 and which attracted 300 delegates.