High Flyers: Holywood entrepreneur says being ‘personable' is the magic ingredient to success

Conor McCullough.

In the High Flyers spotlight this week is Conor McCullough, who in October 2020 founded McCullough Residential, an artisan estate agency based in Holywood. Since then MCR has become a leading supplier of luxury homes and accommodation for filming directors and crews, with its clients including Netflix, CBBC, Paramount and HBO.

What was your first job?

I think every success story begins with a paper boy story.

What qualifications do you have?

I hold a MNAEA qualification. I’m a registered Member of the National Association of Estate Agents & a Member of the Association of Residential Letting Agents.

What do you attribute your success to?

My business coach Zoe. With her help, I was able to see the vision of where I wanted my business to go. My resilience has grown, my routine is solid, my focus and drive is greater than ever before and I’m held accountable daily.

How would you describe yourself to someone who’d never met you?

I would say that I am friendly and a very approachable kind of person. I go out of my way often to be helpful. I always have a smile on my face, even on tougher days I try to find the silver lining and be optimistic.

Who do you look up to in business?

Ryan Serhant from Million Dollar Listing. He is a real estate agent in New York that, against the odds, worked his way from nothing to build a multi million dollar empire for him and his family. His dedication and resilience are inspirational.

How do you get the best out of people who work for you?

I’m a big believer in hiring individuals based on their personal values. My entire team have business values, therefore they will always place our clients needs as a priority. I treat my team like my family, they work with me, not for me. We all have a similar vision for the business and we all concentrate on mastering our own skill set doing what we love day in day out so it doesn’t feel like a job but more a career and a passion.

If you could change one thing about doing business in Northern Ireland, what would it be?

I feel like Northern Ireland is a little behind the times in regards to statistics, data collection and information.

What website or app could you not do without?

My notes app to jot down creative ideas when I’m feeling inspired. Second would be PropertyPal.

What was the last book you read?

The Breakthrough Experience by Dr Demartini. It's an extremely advanced human behaviour book. When I realised that business is all about relationships I became obsessed with human behaviour and personal development.

What car do you drive?

I currently drive a diesel car but I’m in the process of changing to an EV as I recognise the importance of being more environmentally conscious, wherever possible.

Tell us something interesting about yourself?

I’m discovering recently my love and interest in creating something from nothing, whether that's a property renovation, advising a start-up or watching people who have come from nothing create beautiful lives for themselves. I love transformations and coaching others with start up business ideas and watching people and their business grow.

What’s your greatest passion outside work and family?

I have a personal development addiction, if I’m not working in the business I’m working on it. Networking, reading, podcasts, you name it. I have a growth mindset and I’m dedicated to achieving my business and personal goals. I also love rugby and travelling.

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