More eating out means less supermarket grocery share, says Kantar

More people choosing to eat out has led to declining supermarket grocery share in Northern Ireland over the last year, according to data from Kantar
Gary McDonald Business Editor

THE Northern Irish grocery market declined by 2.6 per cent in the year to the end of November but is still 8.7 per cent larger than it was prior to the pandemic, figures from Kantar show.

More people eating out meant less trips to the supermarket, Kantar's retail analyst Emer Healy said.

And she added: “The slowdown is brought into sharper focus by the latest 12-week data, which shows a total market decline of 8.7 per cent compared with the same period last year. Baskets are 5.9 per cent smaller than in the same period last year and the number of trips has fallen by 6 per cent.

“Alcohol sales are a good example of how periods with more relaxed coronavirus restrictions have impacted the grocery sector.

“Over the past 12 months, take-home alcohol purchases have fallen by 6.1 per cent compared with 2020 as people enjoyed going out and spending time with family and friends at restaurants, pubs and clubs again when lockdowns were eased. That change in behaviour has meant they spent less on drinks to have at home.”

Tesco retained its spot as the largest grocer, with a 35.6 per cent market share, while Lidl posted another set of strong growth numbers, boosting sales by 6.8 per cent over the period. Its overall market share in Northern Ireland is 7 per cent.

Sainsbury's maintained its 17 per cent market share this period while Asda kept at 16 per cent.

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