Bathshack invests £200,000 in new Belfast showroom

Launching the new Belfast showroom are (from left) Bathshack managing director Peter Dunlop, regional showroom manager Mark Smyth and Boucher Road showroom manager Fiona Nicholl. Picture: Kelvin Boyes/PressEye

BATHROOM and tile supply firm Bathshack has invested more than £200,000 to open a new 8,000 sq ft showroom Belfast's Boucher Road, creating four jobs and taking its overall payroll above 40.

It's the company's sixth showroom, joining those in Ballymena, Belfast (Dargan Crescent), Lisburn, Dublin and Cork.

Managing director Peter Dunlop says the opening is part of a longer-term plan to expand Bathshack across Ireland and Great Britain.

“We believe in a hybrid model of showrooms and that e-commerce is the right model for the bathroom market,” he said.

Regional showroom manager Mark Smyth said: “The new showroom boasts a range bathrooms, tiles and mosaics, wall panelling, laminate flooring and waterproof flooring products.

“We have also extended our range of decorative lighting and our exclusive Josef Martin range of hand painted bathroom furniture.”

He added: “Brexit for Bathshack has offered opportunities as well as challenges, but we've been extremely proactive, opening our own warehouse, sourcing direct from Europe, hiring more people and all of this has stood us in good stead.

“As a result, our exports are performing well with the Republic of Ireland accounting for 70 per cent of export sales. Our trade with GB is also performing well, particularly with our online sales, which has grown fivefold in the last three years.”

Founded in 2009 and having opened its first showroom in 2012, Bathshack ( was forced to restructure during the pandemic, focusing on telesales and its website, which Peter said “allowed us to navigate the challenges of Covid better than we would have hoped”.

Alongside the opening of its new showroom, Bathshack is also working on a number of new housing developments across the north.

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