App developer Sugar Rush Creative in expansion plan

Ali MacFarlane, founder of Sugar Rush Creative, pictured at the company’s Gasworks office alongside Ulster Bank business banking director Aileen Lagan

BELFAST-headquartered mobile app development agency Sugar Rush Creative says it expects to see growth of more than 40 per cent in the next year on the back of securing significant projects with major names including Olympus UK/Ireland, Angling Direct, Stryker, Sandvik, and Game Of Thrones.

The company, which delivers bespoke mobile apps, software, augmented reality, and virtual reality development, now does more than 60 per cent of its business outside Northern Ireland.

The agency, which has an office in London's fashionable Shoreditch in addition to its headquarters in The Gasworks in Belfast, has grown significantly during the pandemic, winning new contracts in markets including the UK, Europe and the US.

Founded by Belfast man Ali MacFarlane, Sugar Rush Creative ( has been in operation since 2003 and has won numerous awards for its work, including UK App Agency of the Year.

He says that the company has continued to invest in the business with Ulster Bank's support, which has included investing significantly in its people, technology and offices.

Ali said: “I founded Sugar Rush Creative when the tech industry in Belfast was in its infancy, and for the past 18 years I've grown the business organically.

“I have banked with Ulster Bank since day one and heavily rely on its services including the mobile banking app as, with clients across the globe, I can access it 24/7.

“Navigating the business through this past year has been tough, but it has also proven just how vital expansion is beyond 2021 as we win new clients and contracts from across the UK and further afield.”

Liam Bradley, business development manager at Ulster Bank, said: “Sugar Rush Creative is a great example of a locally-based company that is winning business in major markets such as the UK and USA by harnessing the skills and talents of people here in Northern Ireland.

“The company works for some of the biggest names in business and its awards speak volumes about the quality of its work. We have provided financial support to help it invest and to expand its customer-base and win high quality work across its markets.”

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