Centra opens 100th store as part of £12m Musgrave investment

Musgrave NI managing director Trevor Magill (left) with Cookstown Dunman store owners the Conway family – Declan, Martin, Daniel and Peter

CONVENIENCE retail brand Centra is continuing its expansion across the north with the opening of a milestone 100th store.

And it comes as Musgrave Northern Ireland, which operates the SuperValu, Centra and Mace brands, confirmed further investment plans of £12 million for 2021.

This includes the opening of 20 new stores, creating up to 500 jobs and follows on the back of an investment heavy year in 2020, despite the pandemic.

As part of this significant investment, an additional 17 existing stores across the network will also benefit from a revamp.

Centra Dunman, located just outside Cookstown on the Moneymore Road, is the 100th store in the convenience brand’s portfolio in Northern Ireland.

In addition, Lusty’s Centra in Larne Harbour recently opened its doors, and the next few weeks will see further openings in Knockbreda and Toome.

Significant refreshes are also planned for SuperValu Portstewart, McGleenan’s Centra Keady and McCool’s Centra Ballymena.

Musgrave has invested heavily in its convenience offering in recent years, including its artisan on-the-go coffee brand Frank and Honest, which is now the largest on-the-go coffee brand on the island.

Trevor Magill, managing director for Musgrave in Northern Ireland, said: “We have ambitious plans for our network with the focus clearly on our vision to ‘redefine convenience’ in Northern Ireland.

“The development of new stores alongside the refurbishment of existing stores and continuing to innovate when it comes to product lines, ensures we are always focused on what matters to our shoppers.

“Our teams, across the SuperValu, Centra and Mace brands, are dedicated to providing great quality and choice in terms of our offer, with value for money and exceptional levels of customer service at the heart of what we do.”

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