New Co Tyrone store is ViVO's 100th in the north
A NEW ViVO store in Co Tyrone is the fast growing retail brand’s 100th outlet in the north.
The Henderson Group owned-brand unveiled its latest outlet in Tattyreagh following a £450,000 new build, creating 15 jobs.
The ViVO Essentials store is owned operated by Andrew Short and his daughter Laura.
Mr Short is a well-known figure in events and hospitality circles. He runs live music and farm machinery events company AJS Promotions, along with the Cheeky Fox and Blind Cobbler restaurants.
Daughter and store manager Laura, said: “We’re proud to provide new employment in our community as we continue to navigate this pandemic. Local shoppers can also be assured of strict hygiene and safety measures in store following local government guidelines.
“We’re very proud to get the new store over the line and open for our local shoppers.”
Paddy Doody, sales and marketing director at the Henderson Group said the ViVO brand had grown by 56 per cent in the past three years.
“We opened the first ViVO store in Northern Ireland in Ahoghill in 1998 and the brand grew steadily, with 45 more stores opening within ten years,” he said.
“Since 2017, the brand has experienced significant growth with 54 further stores opening in just three years. here are now over 800 staff employed under the ViVO brand.
“We can attribute the fast growth of the brand to the rise of the basket shop, with more and more shoppers only buying what they need for now instead of ‘the big shop’ as it is traditionally known.
“ViVO caters for those within urban and rural communities, providing essential services and amenities close to home, and local, own-brand and big brand products that compete with the larger supermarkets,” he added.