Business

Bluesona brings Bosch telematics plug into the Loop

The Loop system
Gary McDonald Business Editor

DOWNPATRICK-based software company Bluesona is to partner with German sensor-device provider Bosch Connected Devices and Solutions (BCDS) to promote its unique 'Loop' technology, which reduces mobile phone usage while driving.

The Loop smart system, which was created by Bluesona chief executive Mel Morrison when his daughter was learning to drive, combines subscription-based software with an innovative ‘cuff’ that locks and charges phones at the same time.

And the combination of this innovative distracted driving app and Bosch's 'LoopMatics' telematics solution has garnered widespread appeal from insurance companies.

The system will enable insurers to improve their risk management, provide more tailored and cost-effective policies and services to their customers and facilitate their move to usage-based insurance (UBI), and as a result, it will help to improve road safety.

Mel Morrison said: “Our partnership with BCDS is testimony to the quality of our products and technology and the benefits they can deliver to insurance companies and to safer driving generally.

“This combined offering will provide the most comprehensive vehicle telematics solution currently available.

“We have also kept in mind the importance of simplifying the onboarding process for both our customer and the end user, with an out of the box solution that you plug in and drive.”

Dietrich Brunner from Bosch added: “It's great to work with Bluesona to create value for insurance companies and their customers. The integration of our telematics plug was a great milestone to initiate successful future projects.”

Nearly a third of road traffic collisions are a result of people using their mobile phones while driving,and both firms are confident their products can help reduce that figure significantly.

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