Budweiser ends long-running Diageo Ireland deal
BUDWEISER has announced it will end its long-running Irish distribution deal with Diageo.
The contract involved Diageo Ireland brewing, marketing and distributing some of Budweiser Brewing Group's beers, including Budweiser and Bud Light, on the island.
Budweiser, which is part of the AB InBev group, has signed a deal with the C&C Group, which comes into operation on July 1 2020.
C&C has been brewing and distributing some of Budwieser's products in Ireland and Scotland since 2009. It will now have exclusive responsibility for the sale and distribution of the group's complete beer portfolio on the island of Ireland, including Stella Artois, Corona, Beck's Leffe and Hoegaarden.
Budweiser will now be kegged in Clonmel, Co Tipperary.
President of Budweiser Brewing Group, Paula Lindenberg, said: “We are proud of all that we have achieved together with Diageo and are looking forward to an exciting next chapter with C&C.
“As we look to the future, we'll be working closely to ensure a smooth transition to our customers, and we are hugely grateful to Diageo for a positive working relationship over the years.”