Triple celebration for “all grown up” Shnuggle baby brand

Shnuggle founders Adam and Sinead Murphy receive their Queen's Award from Co Down lord lieutenant David Lindsay, watched by Irish Guards cadet Sophie Ayres. Photo: Phil Smyth

THE founder of clever baby products company Shnuggle says “our brand is all grown up now” after a triple celebration.

The firm has just celebrated its 10th birthday - which coincided with the official hand-over of its Queen's Award for Enterprise by Co Down lord lieutenant David Lindsay and also a move to new larger office space in Newtownards.

From humble beginnings in 2009 as an idea developed at the dining table by husband and wife Adam and Sinead Murphy, Shnuggle now exports to 45 countries, is market leader in South Korea and has sales across Europe, the Americas and Asia.

Its innovative products are also sold in major retailers including John Lewis, Mothercare, Mamas & Papas as well as a number of independent nursery stores across Britain and Ireland.

A market leader of baby bath-time category, Shnuggle - which now has a staff of 18 - was selected as Queen's Award winner based on outstanding success in innovation, international trade, sustainable development and promotion of opportunity.

“This is certainly a milestone year for us, and we've enjoyed a fantastic event celebrating this trio of achievements,” Sinead Murphy said.

“We are immensely proud that Shnuggle is a growing force in the nursery industry and our new self-contained offices will support our ambitious growth plans.

“We started with a simple purpose to help keep babies safe, and we've led the way in making a baby's first 12 months a relaxing and fun experience around the world. We have exciting plans for the future and feel Shnuggle really is a baby brand that is all grown up.”

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