Business

Forest Feast invests in innovative new kids' range

Forest Feast ambassador Rory Best and his children Richie (4) Penny (7) and Ben (10) enjoy a tasty snack from the new Super Fruit Shapes kids' range
Forest Feast ambassador Rory Best and his children Richie (4) Penny (7) and Ben (10) enjoy a tasty snack from the new Super Fruit Shapes kids' range Forest Feast ambassador Rory Best and his children Richie (4) Penny (7) and Ben (10) enjoy a tasty snack from the new Super Fruit Shapes kids' range

SNACK brand Forest Feast is celebrating the release of its first ever kids’ range ‘Super Fruit Shapes’ – marking an investment to continue to grow and expand its consumer base.

The range was created in response to consumer demand for healthier snacks for families, and has already secured listings in the major multiples, convenience stores and independents across Britain and Ireland.

Forest Feast’s marketing director Bronagh Clarke said: “We know many kids struggle to get their five-a-day, so we made it our mission to create an all-natural healthy snack that kids will enjoy and want to eat.

“The range is simply real fruit that has been smashed and slow baked into delicious fun shapes. As well as being one of your five-a-day, they are high in fibre and vitamin C. There is no added sugar, and they are free from nuts, dairy, wheat and gluten, so are perfect for lunchboxes too.

“Unlike other fruit snacks, we don’t use any artificial ingredients or gelatine, so they are also perfectly poised to meet the growing demand for vegan snacks.”

The ‘Super Fruit Shapes’ range launches this month with a full 360 campaign, including PR, digital, outdoor and sampling, that inspires kids get out and get active.

Ireland rugby captain and father of three Rory Best has come on board as an ambassador to support to launch of the range and to roll out the ‘Forest Feast Super Wild Challenge’ – encouraging families to get outside and get active.

He said: “As a father of three children under the age of 10, I know how important it is to be able to provide my kids with healthy snacks to give them the energy they need to get the most out of life so I’m thrilled to be partnering with Forest Feast to help launch this exciting new range.”

In its 23rd year of operation, Forest Feast, the ‘Original Snack Explorers’, is a family-run business based in Co Armagh.