Business

Visit Belfast launches new marketing campaign to grow business tourism

Pictured alongside Belfast Lord Mayor, Deirdre Hargey are representatives from Visit Belfast and the city's tourism industry at the launch of the new marketing campaign, 'Belfast Makes Sense'

VISIT Belfast has launched a new global marketing campaign designed to accelerate business tourism.

The tourism marketing agency launched 'Belfast Makes Sense' earlier this week, alongside 13 key industry partners.

Focused on Britain and international markets, the digital-led campaign is the largest dedicated business tourism marketing initiative ever undertaken by the city, incorporating a new website, compelling video content, targeted advertising and public relations to support ambitious sales growth.

The year-long campaign will also feature a range of high-profile conference and event organisers and new testimonials from previous clients who are championing the city based on their own positive experience.

Lord Mayor of Belfast, Deirdre Hargey said:

“Belfast is diverse, dynamic and ambitious with a shared vision of success and this new campaign underlines the opportunity and choice available to our local, national and international guests who are seeking a compelling, connected and easily accessible destination in which to host an important conference or event.”

Visit Belfast chief executive, Gerry Lennon added:

“With our industry partners, we want to build on our achievements, to consolidate and strengthen our position and further increase our presence in this highly competitive market.

“With new hotel developments worth more than £150 million added to the city in recent years, Belfast's business tourism sector is well placed for further growth and ‘Belfast Makes Sense' will help to reinforce Belfast's reputation as a standout international business destination.”

Belfast is currently one of the UK and Ireland's leading destinations for the meetings, incentive, conference and events (MICE) industry.

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