Halloween spending expected to reach £420m

The UK is expected to increase its Halloween spending by 5 per cent on 2017 to £420 million

THE UK is expected to increase its Halloween spending by 5 per cent on 2017 to £420 million, according to analysts.

Half of all UK citizens (52 per cent) spent money on Halloween last year, rising to 77 per cent of millennials and 85 per cent of parents of under fives, a survey by Mintel suggests.

A quarter of Halloween buyers spent between £10 and £25 on the event last year, while 17 per cent parted with between £26 and £50.

While just 18 per cent of consumers bought a pumpkin last year, 40 per cent bought chocolates and sweets, 15 per cent spent money on fancy dress and 14 per cent bought decorations.

Three quarters of those spending money on Halloween said they would re-use costumes and decorations in future.

Mintel retail analyst Chana Baram said: "Halloween continues to grow in popularity benefiting from the booming leisure market, and is a perfect opportunity for retailers to create experiences for customers.

"As sustainability continues to dominate the headlines, it has become a big part of many retailers' strategies. An overwhelming majority of consumers would like to reuse their Halloween items, as they become more informed about and wary of today's throwaway culture.

"There is therefore room for retailers to sell more robust products, while highlighting the fact that they can be reused."

Mintel surveyed 2,000 internet users aged 16 and over in November 2017.

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