SUGAR-free food company Free’ist has secured major new listings across 2,000 stores throughout Northern Ireland and the Republic to stock its new sugar-free Jellies range.
The listings at stores including Dunnes, Tesco, Supervalu, Centra, Spar, NISA and Costcutter, mark a significant win for Belfast-based Free’ist, which invested £250,000 into rebranding earlier this year as part of a targeted Ireland and UK growth strategy.
Its managing director Gerard McAdorey said: “This is already proving a significant year for the company. Securing listings for our recently launched sugar-free jellies in ROI is a vote of confidence for our product innovation and a positive development within our ambitious growth strategy.”
Free’ist’s core range includes sugar-free chocolate bars, cookies, popcorn and marshmallows. The Jellies range features three new lines, Gummy Bears, Gummy Worms and Cola Bottles, each of which are sugar-free, gluten free and dairy free.
Gerard adds: “Our products are always developed to reflect emerging consumer trends and requirements. The jellies range was a natural progression in our snack offering as the appetite for great tasting sugar-free alternatives continues to grow, as does the ‘free from’ market.
"It is extremely encouraging to see major retail partners putting their confidence in the range as they seek to meet their customers’ ever-evolving needs.”
