Sweet dreams for Free'ist following major reinvestment

Free'ist managing director Gerard McAdorey (right) and marketing co-ordinator Steve McDonagh unveil the sugar-free food firm's new-look packaging

BELFAST-based sugar-free food company Free'ist has invested £250,000 into a complete rebrand and supporting growth strategy, aimed at doubling its business within the next two years.

It launched its range of products in 2013 in response to the growing demand for sugar free and no added sugar snacks, and since then it has expanded its range to include chocolate bars, cookies, popcorn and marshmallows, which are stocked in many of the major retailers and health food stores across Ireland and the UK.

As part of the recent reinvestment, Free'ist has transformed its brand identity and packaging, developed innovative new product lines, launched a new e-commerce website and recruited additional sales resource to drive the business at retail level.

“We have ambitious plans for Free'ist throughout 2018 and beyond,” managing director Gerard McAdorey said.

“Since we launched four years ago, the ‘free from' market has grown significantly. Consumers are more aware of sugar content than ever and we continue to witness a rise in people seeking out sugar free snack options by way of choice, rather than other reasons such as an existing medical condition."

He added: “Our aim is to provide a diverse range of products which contain no sugar or no added sugar and, most importantly, taste great. We have worked hard to achieve that and the results are paying off through a number of significant retail contracts.

“With a vibrant new brand identity and a targeted sales programme in place, we believe our targets of doubling our turnover by 2020 is definitely achievable.”

Free'ist currently exports its products to international markets including Spain and the UAE.

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