Co Armagh pet food firm increases Sainsbury's circulation
A CO Armagh pet food company has increased its presence in one of the UK's biggest supermarkets.
Mackle Pet Foods has added two new lines of its Naturo range into over 1,400 Sainsbury's stores across the UK, adding to its existing range within the supermarket.
The deal follows the company's £3 million investment in its plastic tray manufacturing facility in Moy, Co Tyrone last year, which has enabled it to more than double production of the healthy pet range, Naturo.
Naturo Grain Free Chicken & Potato with vegetables 400g tray will be supplied into 1,000 stores, and the Naturo Grain Free Trays 400g Variety 6 pack and Grain & Gluten Free Cans 390g Variety 6 pack will be supplied into 400 stores, doubling the existing store distribution. The new Naturo Grain Free Trays range is designed for dogs with sensitive stomachs, whilst the new Naturo Grain & Gluten Free Cans range contains many superfoods providing important vitamins, minerals and antioxidants for the overall health of dogs. Sainsbury's stores already take a variety of the Naturo product range – including cat and dog food, wet, and grain free.
Naturo marketing manager, Claire McNally said she was delighted Sainsbury's was now stocking its healthy pet food range in over 70 per cent of UK stores.
"These two new lines mean that natural pet food is more accessible for pet owners, who are looking to purchase healthy food for their pets from the supermarket at the same time as shopping for their family."
"By introducing the new lines to a wider number of its stores, Sainsbury's is further investing in natural pet food solutions in response to demand from pet owners who are looking for more natural food choices for their pets," she added.
Sainsbury's is also the first UK wide retailer to stock Naturo grain free wet cat food range.
Naturo Pet Foods is owned by the Mackle family who have been creating high quality pet food from their Co Armagh farm for over 45 years. The company employs over 200 staff at their sites across Moy and Moygashel.