THE north's only dedicated travel publication has invested heavily in a new website to provide both holidaymakers and trade with the latest news in the industry.
Monthly newspaper the Northern Ireland Travel News (NITN) has upgraded its online platforms to help compliment its print edition, which reaches 23,000 people each month across the north.
More than 70 members of the local travel and tourism industry gathered at The MAC Belfast yesterday for the official launch and NITN director Jonathan Adair told the audience the time was right to enhance the company's online presence.
"Although the website, weekly ezines and social media have been around for a number of years, they did not compliment the reputation and standards we have achieved with the Northern Ireland Travel News and our Premier Travel Trade Events. So for that reason we have invested a lot of time and money to achieve the standards we strive for."
“Our new online platform is slicker, more advanced and more responsive. We’ve refreshed the content throughout and tied it all in with our social media activity, as well as introducing a fresher and more dynamic blog section so that we can keep users informed on where our writers are off to next and any useful insights we think are worth sharing.”
NITN online editor Kirsty Johnston added: "The new website gives us a fantastic platform to build on as we aim, as always, to continue to develop our services and engagement with the public and travel trade. Whether it be the travel and tourism news and information service it can provide to the general public, or the commercial advertising options and opportunities we can offer our travel trade clients, NI Travel News Online is now at the forefront of travel communication in Northern Ireland."
Founded in 1990, the Northern Ireland Travel News (NITN) is the north's only only dedicated travel publication, with more than 23,000 copies reaching the hands of the travelling public at travel agents, airports, ferry terminals, hotels and newsagents each month.
