DRINKS giant Diageo and Glanbia Ireland, the cream supplier for its liqueur brand Baileys, have launched a competition to find Ireland’s finest pedigree dairy cow.
The annual dairy cow contest carries a prize fund of €10,000, with the top prize of overall champion awarding €2,500 in prize money to the winning farmer.
Diageo Ireland’s head of corporate & trade communications Hazel Chu said that the event "would once again shine a spotlight on the quality of dairy breeding excellence across the island of Ireland.”
The finale takes place later this summer in Co Cavan, where Glanbia Ireland Virginia is based.
Whilst judging of the final short-list at the Virginia Show will be down to what catches the expert judge’s eye, Martin Tynan, general manager of Glanbia Ireland Virginia, said: “The Diageo Baileys Champion Cow rewards breeders that combine good conformation in their animals with milk production capability.
"To be eligible for entry, the cow must first meet strict milk quality criteria. Having a cow placed at ‘the Baileys’ is therefore a great endorsement of the herd.”
