A CO Tyrone company has invested £100,000 in a new Crufts approved dog food, creating 13 jobs.
Ambassador dog food is the brainchild of Basil Thompson who has been running the successful Nutts About Pets business since 2004.
The firm, which has a depot in Omagh and another in Banagher, Co Offaly has created three new jobs as part of its £100,000 investment in the dog food and plans to create another 10 positions later this year.
Speaking about the new brand, which was two years in the making Mr Thompson said it was the "complete dog food for working, sporting and active breeds".
"We trialled it with Crufts champions, Irish and British field trial champions and they all agreed it was a premium brand which helped address many health problems for dogs and helped their champion dogs perform at their very best," he said.
British champion and Crufts winner Shauna McGrory from Dungiven added:
"I have been using it on my show dogs and have been delighted with the results. Their coats look well and their performance at competition speaks for itself."
