Belfast predicting £10m festive shopping splurge

Launching the #findyourbelfast campaign are (from left) James McGinn, general manager of the Europa Hotel; Anne McMullan, director of marketing at Visit Belfast; Lord Mayor Brian Kingston; Damian Bannon,Translink's Belfast area manager; Julie McCullough, marketing manager Belfast One; and Camila McCourt, marketing manager at CastleCourt

BELFAST'S combined marketing initiative for Christmas is expected to lead to minimum £10 million shopping splurge, city fathers believe.

Shoppers from across Ireland are being urged to #findyourbelfast in a major Christmas campaign to make the start of the festive season in the city.

Showcasing some of the best shopping in the city, as well as award-winning restaurants, pubs and cafes and the must-visit Christmas Market, the ‘Find Your Belfast this Christmas' campaign invites consumers to discover the city for themselves.

The campaign is part of an ongoing investment from Belfast City Council, Visit Belfast and partners including Belfast Chamber of Trade and Commerce, Belfast One, Victoria Square and CastleCourt shopping centres, Translink and Hastings Hotels aimed at generating additional visitor numbers and increased tourism in the run-up to Christmas and over the New Year.

Lord mayor Brian Kingston said: “Belfast is a city going from strength to strength, and continued commitment to investing in tourism infrastructure from both the public and private sectors has given us a strong retail and hospitality offering that competes with the best.

“Christmas one of the busiest, best and most magical times to visit Belfast, and is a crucial period in the city's economic calendar. The ‘Find Your Belfast this Christmas' campaign encourages everyone to jump right in and enjoy everything the city has to offer.”

Visitors can enjoy a range of spectacular Christmas pantomimes, shows, concerts, arts and music events at a range of venues and a fantastic range of family and entertainment options, as well as the many shopping options available across the city centre.

Gerry Lennon, Chief Executive of Visit Belfast, added: “Belfast is ready for its best Christmas yet and we're delighted to deliver a partnership campaign which will drive visitors to the city.

"Many retailers will generate as much as one third of their annual income during the Christmas season, so our role at Visit Belfast is to coordinate marketing for the city, maximising impact and generating some 200,000 trips to the city over Christmas.”

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