THE Irish News begins a new chapter today with the launch of an advertising campaign which will highlight the important role the newspaper plays in the daily lives of its readers.
After official figures recently revealed that circulation is up on the previous six months – and on the back of a series of high-profile industry awards – The Irish News is launching the ‘True to our Words’ campaign.
For the next six weeks adverts will be appearing across Northern Ireland, including on billboards, poster sites and the side of buses.
So, whether you are travelling to work, enjoying some retail therapy or relaxing with family or friends, The Irish News campaign will be visible.
Also featuring inside the newspaper, as well as online, it will include images of some of the newspaper’s readers, its reporters and columnists, as well as some famous faces.
It will also encourage reader engagement with people being asked to email, text, tweet or post words that they would use to describe The Irish News.
Editor Noel Doran said: “We are in a very encouraging period when our profile is already high and our circulation has been rising so this is an excellent time to build on our strengths and launch a significant campaign for the paper.”
The paper’s marketing manager John Brolly said: “There is a great affinity between The Irish News and our readers and we felt that it was important that we capture and use some of their images in our advertising campaign that you will see on advertising sites across the north as well as in our trusted newspaper.
“The Irish News ‘True to our Words’ reflects the successful relationship that we have built up with our readers as they allow us to be an important part of their daily lives.”