DodgyTackle
HOW do you make yourself one of the most talked about sportsman in the lead-up to one of biggest sporting occasion on the planet? By not talking to the media, or more accurately, stonewalling every question by giving the same answer.
The discipline and focus with which Seattle Seahawks' Marshawn Lynch approached this task would suggest that his side stand a pretty good chance of toppling the New England Patriots tomorrow night's Super Bowl - that's assuming the other 87 members of the team follow suit.
Lynch has fallen foul of the NFL before for not chinwagging with the press after a game, so when fulfilling his media commitments ahead of the Super Bowl, he simply repeated one line 29 times - "I'm just here so I won't get fined."
If his intention was to fly under the radar ahead of the tomorrow night's game, he failed.
The video has gone 'viral' and, predictably spawned a number of mash-ups with Lynch's one line set to music - ain't nobody got time for that. Even Katy Perry, who provides the half-time show in Phoenix, opened up her pre-show press conference - yes, they have them for those too - saying "I'm just here so I won't get fined."
Unfortunately, she did go on to answer reporters' questions. Stick to the singing Katy, and leave the comedy to your ex-husband.
Ironically, Lynch's attempt to not get fined may have fallen flat as the NFL (or No Fun League as it has been dubbed) could slap a fine on him for wearing a 'Beast Mode' hat during the now well-publicised interview. Why? Because it's not official NFL merchandise.
Suddenly, Tom Brady chucking beachballs around doesn't seem like such a big deal.
* FANS of regurgitating lines from 90s movies were happy with this week following Atletico Madrid midfielder Arda Turan's decision to chuck his boot at the linesman during his team's Copa del Rey clash with Barcelona (pictured).
Cue a flood of Austin Powers fans churning out the "Who throws a shoe?" line.
Well, who indeed throws a shoe. Oh, there was that reporter who threw his shoe at George W Bush at a press conference in Iraq a few years back. Can we get this guy to report on the Super Bowl by any chance? Something tells me Marshawn Lynch would have a hard job trotting out his line with a mouthful of leather.