Chasing the most consistent returns

The excellent ice cream company, and the excellent welly boot company, mean that in normal conditions you will do well, but in extreme heat/rain, one balances out the other
Peter McGahan
A RECENT headline of ‘advisers should stop chasing Unicorn consistent returns' gave me indigestion. As we have laid out here on numerous occasions in the past, simply leaving your money to the whims [...]

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