FERRY company Stena Line has demonstrated its commitment to customers by taking part in training that will ensure its staff are equipped to provide excellent customer service to people with learning difficulties and communication barriers.
Staff from Stena Line have recently started taking part in JAM Card awareness training, which will provide them with the knowledge they need to ensure that users of the card feel welcome in their establishment.
The JAM Card, which stands for Just A Minute, is a social innovation from NOW Group, an organisation that supports people with learning difficulties and autism into employment. It was their service users who said they would like a discreet way of telling people that sometimes they need a little extra time and patience. The JAM Card was created first as a credit card sized card and has recently been developed into an app for smartphones.
Orla Noonan, Stena Line’s travel commercial manager (Irish Sea North) said: “As we carry over 1.5 m passengers per annum, it’s important to us that our staff are fully trained and equipped to ensure that we provide the best possible levels of customer service across the board.”
Diane Hill, director of business development of NOW Group added: "There are over 10,000 JAM Card users across Northern Ireland. We developed the training package for businesses to ensure their staff understand what the card is for and to provide the best possible customer service. We’re really pleased that Stena Line’s customers will know they can use their JAM Cards with staff and discreetly explain they may need a little extra time.”
