Ireland

Former Republic of Ireland footballer Niall Quinn says FAI can learn from Sinn Fein's 'digital strategy'

Former Republic of Ireland footballer Niall Quinn has praised Sinn Fein for their "digital strategy" during the recent Dáil election. Picture by John Giles/PA Wire
Former Republic of Ireland footballer Niall Quinn has praised Sinn Fein for their "digital strategy" during the recent Dáil election. Picture by John Giles/PA Wire Former Republic of Ireland footballer Niall Quinn has praised Sinn Fein for their "digital strategy" during the recent Dáil election. Picture by John Giles/PA Wire

FORMER Republic of Ireland footballer Niall Quinn has said the FAI can learn from Sinn Féin's "digital strategy".

The new deputy chief executive of the Football Association of Ireland said he believed the party won the recent Dáil election thanks to its online campaign.

"While Fianna Fáil and Fine Gael were waiting for people outside of Mass, these guys were winning the election online," the 53-year-old told The Irish Times.

"Fair play, they did a brilliant job. I think we can learn lessons from that. Football can be better served interactively in the new modern digital world where our clubs can feel part of the everything that happens in the FAI.

"I know it’s a big step in some people’s mind but it’s not really. We should have a portal where all the 1,400 grassroots clubs, whether they’re in from Donegal, Cork or Wexford, can find out what’s happening."

Quinn, who won 91 caps for the Republic of Ireland before retiring in 2002, was chairman of Sunderland between 2006 and 2011.

He has chaired a 'Football in Ireland Visionary Group' whose proposals for the game have included a revamped League of Ireland and was revealed as the new deputy chief executive of the crisis-hit FAI last month.