SALES of Man Booker prize winning novel Milkman have grown by more than 1,000 per cent.
The book's publisher Faber has printed up to 100,000 copies since it received the prestigious award on Tuesday.
Belfast woman Anna Burns became the first author from the north to win the coveted prize with her book, which is set in the Troubles.
By yesterday morning it was sold out in some book stores across the north and topped the Amazon UK book chart.
Faber's UK sales director, Dave Woodhouse, told publishing magazine The Bookseller, the firm had seen "phenomenal demand, way ahead of the initial numbers retailers quoted, and overall across all physical editions the total now stands at 155,000 – for now".
"We've got 17,000 hardbacks in print, and will reprint a small number (perhaps 3,000) for now but may do more as we run up to Christmas and have a chance to plan with retailers".
He said that since being shortlisted the book's sales had gone up by 1,103 per cent.
David Torrens, owner of Belfast-based bookstore No Alibis, said local people can relate to the author.
"People in Belfast come to us because they want to support local bookstores that promote local authors like Anna Burns and it's great to see," he told the BBC.
Milkman will hit US bookshelves in December.