A BELFAST tour company is now offering specialist 'Pokemon Go hunts' for enthusiastic gamers.
The smartphone app launched in the UK last month and shot to the top of the download charts, proving a hit with children and adults alike.
The virtual reality treasure hunt, which features characters from the cartoon franchise Pokemon, lets players roam a map using their phone's GPS and 'catch' different creatures to train and battle.
The global phenomenon has sparked safety concerns, with reports of distracted gamers jumping in front of traffic and even falling off cliffs.
From next week Citysightseeing Belfast is offer a weekly 'Pokemon Go Hunting Trip', costing £9 for 90 minutes.
It promises to help users catch rare Pokemon that may be hiding around the city, with some trips also going as far as Lisburn and Carrickfergus.
Director George Grimley said the idea came from similar tours in London and has so far received a "huge response".
"They're saying it will be a fad, but I think it will be a long-running one to be honest," he said.
"Because it came out in the summer and the kids have been using it I think when they go back to school the competitiveness will come in. I think you're probably talking beyond Christmas until it settles down."
