Fallen trees from Dark Hedges star in new tourism campaign based on Game of Thrones
FALLEN trees from Game of Thrones's most famous location are being re-purposed for a new campaign by Tourism Ireland.
The Dark Hedges in Co Antrim have become a must-see for visitors to Northern Ireland anxious to follow in the footsteps of the characters from the HBO epic.
In January this year, several of the famous trees came down as Storm Gertrude battered Northern Ireland.
The beech trees were planted in the 18th century by a local family, the Stuarts, with the intent of creating a grand entrance to their nearby Georgian mansion, Gracehill House.
Season six of the HBO fantasy epic has just hit our screens and the campaign, created in partnership with HBO, celebrates Northern Ireland as Game of Thrones Territory for the sixth year running.
Ten intricately carved doors, depicting moments inspired by this season, will be unveiled each week as season six unfolds – referencing key scenes and events from the latest episode and incorporating some of the iconic symbols of the show.
The doors will be carved from the trees blown down in Storm Gertrude – which serves as the backdrop forthe Kingsroad, perhaps the most iconic Game of Thrones location in Northern Ireland.
The wood from the fallen trees has been salvaged and will be carved into legacy pieces marking each episode, demonstrating the connection between the show and Northern Ireland.
The doors will hang in pubs and other venues near filming locations across Northern Ireland, giving visitors a brand new Game of Thrones Territory trail to follow.
The first door – from episode one will hang in The Cuan guest inn in Strangford.
Another element of the campaign includes a limited edition Game of Thrones stamp for mail posted in Northern Ireland during the campaign.
The campaign will also include some other surprising features around Northern Ireland, which will be rolled out by Tourism Ireland over the coming weeks.