Irish Ultimate Fighting Championship (UFC) fans have been expressing outrage over a t-shirt being sold to promote an upcoming Dublin event that features a map of Ireland with the north cut out.
The t-shirt, made by clothing giant Reebok, is being sold online as the sport is set to host a big event in Dublin's 3 Arena on Saturday night, with USA's Dustin Poirier set to face Donegal's Joe Duffy.
Fans have taken to Twitter to express confusion and annoyance at the t-shirt which simply has the words 'Ireland UFC' and the map of the country with the north omitted.
@ReebokUK The Irish t-shirt? Seriously? You are going to get hammered over this so I'd take it down ASAP. #UFCDublin
— Alan (@AJK_Dublin) October 21, 2015
Good to see @ufc @ReebokUK did their market research before making this t-shirt #ShoulderToShoulder #UFCDublin pic.twitter.com/Xe2czlKw7d
— Brian Laverty (@ted_t_bear) October 21, 2015
The new #UFCDublin t-shirt. Errrr. pic.twitter.com/uSwHY2yfta
— Boylesports (@BoyleSports) October 21, 2015
UFC, which features opponents taking part in mixed martial arts fights, has a strong following in Ireland and participants including Dublin's Conor McGregor have become stars as the sport grows in popularity.