Dublin store unveils the Easter 'Choclamation'

A Dublin store has unveiled a chocolate bar commemorating the 1916 Easter Rising
John Monaghan

YOU'VE heard of the Easter Proclamation, but what about the 'Choclamation' - a chocolate bar launched to mark 100 years since the 1916 Rising.

The bar, being sold by Heatons department store in Dublin, has received a decidedly mixed review from bemused shoppers on social media.

Quite what the socialist leaders of 1916 would make of the capitalist venture in their name is unclear, but while some chocoholics laughed at the idea, others have taken offence.

One Facebook user said the €2.99 bar - which bears an image of the Proclamation - is a clever tool with which to teach children about Irish history.

"What other way will you get kids to read and understand the proclamation? #geniusidea"

Others strongly disagreed, branding it "disrespectful".

One man said: "No Irish man or women worth their salt would ever think of this or even pay for this. Disgraceful."

Another added: "So they died to be put on a chocolate bar more than likely made in China. Thanks Heatons. #WTF."



However one Twitter user had more important matters in mind.

"Is it decent chocolate?" he asked - the answer to which apparently remains elusive.

Heatons, which has more than 50 stores across the island, did not respond to requests for comment.

However, it is understood the treat is not to be stocked in the chain's northern outlets.


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