McDonald's Irish burger won't be sold in Northern Ireland
FAST food giant McDonald's has been branded "partitionist" because its new 'Irish' burger will not be sold in Northern Ireland.
McDonald's yesterday launched the McMór as a "tribute to the best produce and finest flavours from across Ireland".
But the global fast food chain has confirmed the burger will not be available in its northern restaurants.
Sinn Féin West Tyrone MLA Barry McElduff accused McDonald's of being "partitionist".
"It is not 'mór go leor' because it does not incorporate the six counties. If it's available in Letterkenny then it should be available in Omagh," he said.
"There is a popular McDonald's in Omagh and I know the patrons in the county of Tyrone would fully expect to have the choice of a McMór.
"McDonald's is a global firm and some people have concerns about its ethics, but we can now add the sin of partitionism to the list."
The McMór features a 'potato-flaked' bun, shredded cabbage, Irish bacon, Ballymaloe relish and Charleville cheddar.
The limited edition burger will be available in all 88 McDonald's restaurants in the south for a six-week period.
It was created by the McDonald's Ireland Chefs Council, which held its first meeting in May last year to develop a local burger with Irish flavours.
A McDonald's spokesman last night said: "The McMór was developed by the McDonald's business in the Republic of Ireland for customers in this market specifically. McDonald's Northern Ireland is part of the McDonald's UK business."
Earlier this week McDonald's was forced to admit it was "inaccurate" after describing the McMór as an "artisan" burger.
It had emerged the use of the term was in breach of the south's Food Safety Authority guidelines introduced in the summer detailing what constitutes an artisan product.