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Motorway signage advertising appears on M2

Advertising for the Applegreen service station now appears on signs on the side of the M2 motorway. Picture by Matt Bohill
John Monaghan

COMMERCIAL advertising on an M2 motorway sign has been agreed with the Department of Regional Development, it has emerged.

The unusual sign between Glengormley and Templepatrick carries the logo and typeface of service station Applegreen as well as a "now open" reminder.

Applegreen, which operates four services stations on the M1 between Dundalk and Dublin, recently opened a new station at Templepatrick.

According to the department there is no time limit on the signage agreement.

A DRD spokeswoman said: "Under the agreement the operator, Applegreen, was responsible for procuring and erecting the signs. The operator would also be responsible for any repair or replacement costs."

The spokeswoman added: "The agreement will remain in place until such times as a change is needed, for example the ownership of the service area changing or substantial changes to the signing layout."

Although uncommon on the northern motorway network, signs advertising the services of a companies is not unusual in Britain.

Legislation bans unauthorised advertising on motorways and fines have been handed out to several businesses for advertisements on land beside motorways.

The DRD spokeswoman said: "The layout used and inclusion of corporate identifiers largely replicates the approach taken elsewhere in the United Kingdom and is similar to that used on the motorway network in the Republic of Ireland."

She added: "The department has adopted their use to ensure a consistency of approach for those who make longer, more strategic journeys on the motorway network in the British Isles."

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