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Alton Towers rollercoaster crash could see loss of £47m in takings

Alton Towers owner Merlin says it's attempting to "rebuild momentum and re-engage with customers" following a rollercoaster crash which seriously injured five people
PA Reporter

ALTON Towers owner Merlin expects annual earnings for its theme parks business to drop by as much as £47 million this year, following last month’s rollercoaster crash.

The group said the crash has had “an adverse impact on trading at the start of the critical summer period” as well as for its financial performance for the full year – and could also hit results next year.

Five people were seriously injured in the accident on June 2 which resulted in a four-day shutdown at Alton Towers. Merlin also suspended UK theme park marketing and temporarily closed rides at two other sites.

“The combination of these factors has significantly reduced volumes at Alton Towers Resort and, to a lesser extent, the UK resort theme parks estate,” Merlin said.

It added that it was taking action “to rebuild momentum and re-engage with our customers”.

But the group said that, based on most recent trading and the “likely trajectory over the key summer trading period”, it was forecasting the fall in annual earnings compared with last year’s level.

“The magnitude of the financial impact is the result of both a significant reduction in revenue and the requirement to maintain an appropriate investment in customer service and marketing through peak season," the company said.

“Although difficult to assess at this stage, we believe that there may be some continued adverse impact on the resort theme parks operating group profitability in 2016.”

However, the wider group – which also operates attractions such as Madame Tussauds and Legoland parks – is expected to see profit before tax “broadly in line” with last year at £249 million after savings in financing and other costs.

Merlin added: “We have committed to support those injured as best we can and implemented additional safety protocols to be sure that a similar accident will never happen again.”

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