RIDING a horse to school appears to have paid off for 'frostbit boy' Ruairi McSorley who has won an advertising role as the face of BT’s Superfast broadband.
The teenager, from Park, Co Derry is featuring on a new advertising campaign aimed at encouraging people to upgrade to new superfast broadband services.
Ruairi’s appearance on billboards and buses follows a recent stunt where he marked the end of his A levels by riding a horse into Lumen Christi college in Derry on the last day.
The 18 year-old first came to public attention in January with a news clip that went viral after UTV interviewed him about the perils of a recent cold snap.
The teenager, who said his mother wouldn't allow him to have the day off school, commented: “Ye wouldn’t be long getting frostbit”.
Last month, Ruairi had intended dressing as the Pope to ride a large white horse into school.
However, his plan was abandoned when his mother Carmel caught him sneaking the Pope’s outfit out of the house.
He eventually opted to ride the horse dressed in his school uniform.
In his latest public venture, Ruairi is pictured in an outlandish checked jacket, smiling with his thumbs in the air. BT said the offbeat garb was Ruairi’s own idea.
BT’s Frank McManus said he was the perfect choice.
“Ruairi is a social media phenomenon, having amassed millions of views on YouTube with his hilarious fast-talking video.
"He is the perfect example of the power of the internet and how it can transform someone into an internationally renowned star almost overnight,” he said.
Ruairi acknowledged his skills as a fast talker landed him the role.
“Sure the mother herself is only thrilled to be seeing my smiling face on all of those there buses and billboards,” he said.
