Honor to announce launch of UK's first ‘hole punch' smartphone

Chinese smartphone makers continue to nip at the dominance of Samsung and Apple.

Chinese smartphone brand Honor is poised to launch one of the UK’s first “hole punch” style smartphones, as device-makers look to evolve from the Apple-famed notch design.

From an event in Paris on Tuesday, the Huawei sub-brand will announce details about the release of its View20 smartphone internationally, after an initial outing in China in December.

The handset will be one of the first in the UK to feature a “hole punch” set-up on the display, which the company is calling an all-view display.

This means that the selfie camera sits alone, surrounded entirely by the display, unlike the popular notch trend, which sees the camera form part of the phone’s edge.

Much of the spec details about the View20 have already been revealed, with a massive 48-megapixel camera on the rear among the highlights.

Honor’s latest offering comes amid an increased push by Chinese manufacturers to launch in the UK and the West, with Huawei, Xiaomi and Oppo nipping at a market that has long been led by Apple and Samsung.

Last year, Huawei, which owns Honor, overtook Apple as the world’s second largest smartphone-maker by market share, the first time in seven years that a company other than Samsung and Apple has occupied the top two spots on the list.

Chinese smartphone-makers are particularly competitive in terms of price, with the View20’s predecessor, the View10, retailing at £449.99 when it launched a year ago.

The brand first entered the European market in October 2014 with the Honor 6.

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