Now TV is launching its first streaming stick
Streaming service Now TV is to launch its first streaming stick in the UK next month.
The Now TV Smart Stick will come with a smart remote that enables users to pause live TV and use voice search to find shows for the first time.
The service is best known for offering contract-free ways to watch premium channels such as Sky Sports, alongside on-demand and catch-up services such as BBC iPlayer.
The new Smart Stick will cost £14.99 on its own or £19.99 if bundled with a two-month Entertainment Pass which includes access to Sky Atlantic and more than 300 on-demand box sets.
The price is considerably less than the Smart Stick’s most obvious rival – Amazon’s well-established Fire TV Stick – which also supports voice control through the virtual assistant Alexa.
As a result, Now TV is calling the device “the UK’s cheapest streaming stick”.
Managing director Gidon Katz said the Smart Stick is launching in response to customer feedback wanting more ways to watch.
“If you’re looking for a flexible way to stream great TV, contract free, our plug-and-play Now TV Smart Stick is the cheapest in the UK,” he said.
“Just add one of our content passes to stream premium live sports, binge over 300 box sets, watch a new movie premiere every day, or keep the family entertained with thousands of kids’ episodes.”
Alongside the new TV hardware, Now TV also announced plans to introduce a standalone broadband bundle that will not require being linked to a Now TV pass, with prices starting at £18.
Also among the range of announcements was also one aimed at parents, with plans to introduce download capabilities to its companion app, beginning with the Kids Pass section of its service this spring.